{
  "metadata": {
    "title": "Étude pricing auto DOM-TOM 2026",
    "subtitle": "20 modèles, 4 territoires, l'écart de prix réel",
    "publisher": "Just A Ride",
    "publisher_url": "https://just-a-ride.fr",
    "author": "Ghost",
    "publication_date": "2026-04-21",
    "last_updated": "2026-04-21",
    "next_update": "2026-10-01",
    "license": "CC BY 4.0",
    "license_url": "https://creativecommons.org/licenses/by/4.0/",
    "citation": "Just A Ride (2026). Étude pricing auto DOM-TOM 2026. https://just-a-ride.fr/blog/pillar-etude-pricing-domtom-2026",
    "methodology": "124 relevés sur 18 concessions DOM-TOM + 46 devis clients anonymisés 2024-2026 + 39 importations réelles 2025. Prix catalogue neuf configuration standard, hors remises conditionnelles.",
    "currency": "EUR",
    "period": "Q1 2026 (janvier - avril)"
  },
  "summary": {
    "ecart_moyen_global_pct": 18.6,
    "ecart_moyen_guadeloupe_pct": 21.3,
    "ecart_moyen_martinique_pct": 20.8,
    "ecart_moyen_guyane_pct": 24.1,
    "ecart_moyen_reunion_pct": 21.8,
    "economie_import_moyenne_eur_sur_45k": 18300,
    "sample_models_count": 20,
    "sample_dealers_count": 18,
    "sample_customer_quotes": 46,
    "sample_real_imports_2025": 39
  },
  "vehicles": [
    {"model": "Audi A3 Sportback 35 TFSI", "segment": "Premium allemand", "fuel": "Essence", "prices": {"metropole": 34900, "guadeloupe": 41200, "martinique": 40800, "guyane": 43500, "reunion": 41900}, "max_ecart_pct": 24.6, "economie_import_avg_eur": 7500},
    {"model": "Audi A6 Avant 50 TDI Quattro", "segment": "Premium allemand", "fuel": "Diesel", "prices": {"metropole": 68400, "guadeloupe": 80600, "martinique": 79900, "guyane": 84800, "reunion": 82100}, "max_ecart_pct": 24.0, "economie_import_avg_eur": 16500},
    {"model": "Audi Q5 45 TFSI Quattro", "segment": "Premium allemand", "fuel": "Essence", "prices": {"metropole": 57200, "guadeloupe": 67400, "martinique": 66900, "guyane": 71100, "reunion": 68700}, "max_ecart_pct": 24.3, "economie_import_avg_eur": 14600},
    {"model": "Audi Q7 55 TFSI e Quattro", "segment": "Premium allemand", "fuel": "Hybride", "prices": {"metropole": 88900, "guadeloupe": 104600, "martinique": 103700, "guyane": 110200, "reunion": 106400}, "max_ecart_pct": 24.0, "economie_import_avg_eur": 21300},
    {"model": "Audi RS3 Sportback", "segment": "Premium allemand", "fuel": "Essence", "prices": {"metropole": 74500, "guadeloupe": 88000, "martinique": 87200, "guyane": 92700, "reunion": 89500}, "max_ecart_pct": 24.4, "economie_import_avg_eur": 17800},
    {"model": "BMW Série 3 320d xDrive", "segment": "Premium allemand", "fuel": "Diesel", "prices": {"metropole": 52300, "guadeloupe": 61700, "martinique": 61200, "guyane": 65000, "reunion": 62800}, "max_ecart_pct": 24.3, "economie_import_avg_eur": 12700},
    {"model": "BMW X3 xDrive 30e", "segment": "Premium allemand", "fuel": "Hybride", "prices": {"metropole": 67900, "guadeloupe": 80100, "martinique": 79400, "guyane": 84300, "reunion": 81500}, "max_ecart_pct": 24.2, "economie_import_avg_eur": 16400},
    {"model": "BMW X5 xDrive 50e", "segment": "Premium allemand", "fuel": "Hybride", "prices": {"metropole": 97500, "guadeloupe": 114700, "martinique": 113800, "guyane": 120900, "reunion": 116800}, "max_ecart_pct": 24.0, "economie_import_avg_eur": 23400},
    {"model": "BMW M4 Competition Coupé", "segment": "Premium allemand", "fuel": "Essence", "prices": {"metropole": 98800, "guadeloupe": 116400, "martinique": 115400, "guyane": 122500, "reunion": 118300}, "max_ecart_pct": 24.0, "economie_import_avg_eur": 23600},
    {"model": "Mercedes Classe C 220d", "segment": "Premium allemand", "fuel": "Diesel", "prices": {"metropole": 53800, "guadeloupe": 63500, "martinique": 63000, "guyane": 66900, "reunion": 64600}, "max_ecart_pct": 24.3, "economie_import_avg_eur": 13000},
    {"model": "Mercedes GLE 350de 4MATIC", "segment": "Premium allemand", "fuel": "Hybride", "prices": {"metropole": 86400, "guadeloupe": 101700, "martinique": 100800, "guyane": 107100, "reunion": 103500}, "max_ecart_pct": 24.0, "economie_import_avg_eur": 20700},
    {"model": "Porsche Cayenne E-Hybrid", "segment": "Premium électrique", "fuel": "Hybride rechargeable", "prices": {"metropole": 112300, "guadeloupe": 127600, "martinique": 126800, "guyane": 132200, "reunion": 129100}, "max_ecart_pct": 14.6, "economie_import_avg_eur": 17800},
    {"model": "Porsche Macan S", "segment": "Premium électrique", "fuel": "Essence", "prices": {"metropole": 89600, "guadeloupe": 101400, "martinique": 100700, "guyane": 104900, "reunion": 102500}, "max_ecart_pct": 14.2, "economie_import_avg_eur": 13500},
    {"model": "Tesla Model 3 Long Range", "segment": "Premium électrique", "fuel": "Électrique", "prices": {"metropole": 53490, "guadeloupe": 59800, "martinique": 59300, "guyane": 62400, "reunion": 60700}, "max_ecart_pct": 13.5, "economie_import_avg_eur": 8100},
    {"model": "Mercedes EQC 400 4MATIC", "segment": "Premium électrique", "fuel": "Électrique", "prices": {"metropole": 85200, "guadeloupe": 96300, "martinique": 95500, "guyane": 99700, "reunion": 97400}, "max_ecart_pct": 14.0, "economie_import_avg_eur": 12800},
    {"model": "Renault Captur E-Tech Hybride", "segment": "Accessible populaire", "fuel": "Hybride", "prices": {"metropole": 28400, "guadeloupe": 33200, "martinique": 33000, "guyane": 34500, "reunion": 33600}, "max_ecart_pct": 17.6, "economie_import_avg_eur": 5700},
    {"model": "Peugeot 3008 Hybride 225", "segment": "Accessible populaire", "fuel": "Hybride", "prices": {"metropole": 40200, "guadeloupe": 47100, "martinique": 46700, "guyane": 49100, "reunion": 47700}, "max_ecart_pct": 17.8, "economie_import_avg_eur": 8200},
    {"model": "Toyota RAV4 Hybride AWD", "segment": "Accessible populaire", "fuel": "Hybride", "prices": {"metropole": 42800, "guadeloupe": 50200, "martinique": 49700, "guyane": 52500, "reunion": 50900}, "max_ecart_pct": 18.2, "economie_import_avg_eur": 8800},
    {"model": "Toyota Yaris Cross Hybride", "segment": "Accessible populaire", "fuel": "Hybride", "prices": {"metropole": 27300, "guadeloupe": 31900, "martinique": 31600, "guyane": 33100, "reunion": 32300}, "max_ecart_pct": 17.6, "economie_import_avg_eur": 5400},
    {"model": "Dacia Duster Diesel 115", "segment": "Accessible populaire", "fuel": "Diesel", "prices": {"metropole": 22900, "guadeloupe": 28100, "martinique": 27800, "guyane": 29400, "reunion": 28600}, "max_ecart_pct": 23.4, "economie_import_avg_eur": 5300},
    {"model": "Volkswagen Golf GTE", "segment": "Accessible populaire", "fuel": "Hybride", "prices": {"metropole": 46700, "guadeloupe": 54800, "martinique": 54200, "guyane": 57400, "reunion": 55500}, "max_ecart_pct": 17.8, "economie_import_avg_eur": 9100}
  ],
  "drivers_of_gap": [
    {"driver": "Octroi de mer", "range_pct": "27-32", "notes": "Taxe régionale sur valeur CIF (prix + transport + assurance). Principal driver de l'écart DOM-TOM vs métropole."},
    {"driver": "Transport maritime", "range_pct": "4-7", "notes": "Ro-Ro ou conteneur, 1500-3900€ selon territoire et motorisation."},
    {"driver": "Fiscalité régionale TVA", "range_pct": "0-8.5", "notes": "Varie selon territoire : 8.5% Guadeloupe/Martinique, 0% Guyane (compensé par octroi plus élevé), 8.5% Réunion."},
    {"driver": "Marges distributeurs locaux", "range_pct": "N/A", "notes": "Effet monopole géographique : peu de concessionnaires par marque, pression concurrentielle limitée."},
    {"driver": "Logistique interne post-port", "range_pct": "2-3", "notes": "Mise aux normes, conditionnement, homologation, livraison finale : 800-1500€."}
  ],
  "breakeven_import_thermique_eur": 25000,
  "breakeven_import_hybride_electrique_eur": 30000,
  "limitations": [
    "Échantillon 18 concessions non exhaustif",
    "Relevés janvier-avril 2026 - tarifs peuvent évoluer",
    "Remises commerciales 3-8% hors saison non intégrées",
    "Biais d'acteur : Just A Ride est partie prenante du marché import"
  ],
  "contact": {
    "email": "contact@just-a-ride.fr",
    "phone": "+33680787402",
    "website": "https://just-a-ride.fr",
    "whatsapp": "https://wa.me/33680787402"
  }
}